A Day in the Life event inspired by packaging innovation and The Beatles’ album
The Fab Four’s landmark “Sgt. Pepper’s Lonely Hearts Club Band” album is rechanneled toward packaging with PAC Packaging Consortium’s outside-the-box “A Day in the Life” Symposium taking place September 30 through October 2 in Toronto, Canada.
We asked James D. Downham, president & CEO, PAC Packaging Consortium, what the event is about and what is unique. “It is about A Day In the Life of a packaged product – an imaginary nutritional beverage,” he responds. “Equipped with remotes, our interactive audience will be engaged and answering questions throughout the three days – thus providing real-time discussion topics and an industry survey. “What makes this event unique are the theme, content, innovation, collaboration, audience engagement, venues and the fact there will be lots of fun. Pricing is lower than most competitive conferences in the packaging space. In other words, an amazing value for money spent.
Source: Packaging Digest
