The Beatles Post Video Presentation Looking Back at the Release of “Now and Then” in ...
This past Sunday, February 2, saw The Beatles take home the Best Rock Performance honor at the 2025 Grammy Awards for the song “Now and Then.” This marked the first time that the Fab Four has won a Grammy since 1997. That year, the band was honored with three trophies.
In celebration of The Beatles’ latest Grammy win, a video presentation looking back at the excitement surrounding the release of “Now and Then” in November 2023 has been posted on the group’s official YouTube channel.
As previously reported, “Now and Then” was billed as “the last Beatles song,” and was created using a demo recorded by the late John Lennon around 1977, with new parts added by the surviving Beatles in 1995 and the 2020s. As noted in a description of the track that accompanies the YouTube video, the song’s release “became a cultural moment in history, uniting listeners around the world in a shared music experience as the band released their final single.”
The clip features footage and images depicting the various ways the release of “Now and Then” was promoted in cities around the world.
The video includes footage of fans purchasing physical copies of the single in various stores. It also features articles in newspapers and magazines, billboards, ads projected on buildings, and more.
In addition, the clip shows a montage of fans’ reactions to the song on social media, and snippets from the official “Now and Then” music video. The presentation with a simple note to fans that reads, “Thank you.” Beatles drummer Ringo Starr took to his social media pages to express his excitement about the band’s Grammy win.
“Wow, another Grammy. Well, done everybody,” Ringo wrote. “I send you peace and love. That’s right the beat goes on. thanks, peace and love Ringo.” The post also featured a new photo of Starr smiling and flashing a peace sign.
Source: Matt Friedlander/americansongwriter.com
