Just how fab are the Fab Four for Liverpool?
A new study is being carried out between Liverpool John Moores University and the University of Liverpool to find out definitively what the legacy of the Beatles is worth to Liverpool. There will be in-depth research into the current Beatles offer, its value in monetary terms to the city, any gaps in the tourism offer and what the potential value of the Beatles could be if these gaps were filled.
The report will also study the other benefits of being linked to the Beatles ‘brand’, and what impact this has on the global reputation of the city. The research will involve stakeholders including tourist attraction operators, music industry experts and members of the public.
Liverpool City Council’s cabinet member for culture, tourism and events, Councillor Wendy Simon, said: “Talk to anyone in or outside of the city about Liverpool and its history and you can guarantee the Fab Four will get a mention.
“We know that the Beatles are a massive pull in terms of tourists, but we don’t know exactly what this translates to in terms of financial impact on the city and where the gaps are.
Source: Liverpool John Moores University
