Liverpool's Beatles Story up for national awards
The Beatles Story has been shortlisted for national awards for two campaigns it has run in the past year.
The Albert Dock attraction’s Imagine No Food Poverty and Beatles Ambassadors campaigns are in the running for the accolades. It is shortlisted for Integrated Campaign of The Year and Digital Campaign of the Year for its Imagine No Food Poverty and Beatles Ambassadors campaigns in the Marketing Minds Awards.
A chocolate brownie was created by Merseyside charity Can Cook to sell at The Beatles Story to celebrate what would have been John Lennon’s 75th birthday.
Proceeds from the 1,200 sold since October have paid for almost 600 meals to feed those in need in Merseyside.
Meanwhile the Beatles Ambassadors competition saw people from 52 countries all over the world compete to be named the biggest Beatles fan. There were 25 Ambassadors chosen, while the ultimate prize was presented to Tere Chacon, from Mexico.
The Imagine No Food Poverty Campaign is also shortlisted in the Marketing Campaign of the Year SME in the Chartered Institute of Marketing (CIM) Awards. Beatles Story marketing manager Diane Glover said: “We’re immensely proud to have been shortlisted for three awards by two very prestigious bodies."
By: Catherine Jones
Source: The Liverpool Echo
