Paul McCartney teams up with PETA for attack on East Bay coffee chain
Paul McCartney and PETA have joined forces to urge Peet’s Coffee to eliminate its plant milk surcharge.
The Beatles star penned an open letter to Eric Lauterbach, president and CEO of Peet’s Coffee, urging him to eliminate the company’s 80 cent-$1 surcharge for vegan milk.
“It recently came to my attention that Peet’s has an extra charge for plant-based milks as opposed to cow’s milk. I must say this surprised me as I understand that your company is committed to reducing methane emissions and water waste, yet cow’s milk significantly contributes to them,” McCartney wrote in the letter, dated March 3. “I would like to politely request that you consider dropping the upcharge on plant milks, just as Starbucks and Dunkin’ have recently done.”
PETA’s campaign against the coffee chain, headquartered in Emeryville and founded in Berkeley, is set to expand on Monday, March 17, when a Peet’s billboard featuring the punny slogan “For Pete’s sake” is set to go up directly outside of one of the coffee shop’s East Bay locations. Members of the nonprofit organization, formally known as the People for the Ethical Treatment of Animals, are also set to gather outside of Peet’s flagship store at 2080 Chestnut St. in San Francisco, where another billboard is expected to go up in April.
In addition to in-person demonstrations, PETA plans to run full-page advertisements in Emeryville newspapers. Paul McCartney and PETA are urging Peet’s Coffee to eliminate its surcharge on plant-based milks, which can cost up to $1.
Source: sfchronicle.com/Zara Irshad
