Paul McCartney's Team Talks 'Whirlwind' Marketing Strategy for 'Egypt Station'
With the release of studio album Egypt Station via Capitol Records on Sept. 7, Paul McCartney reached his first number one debut in over 36 years. The number one spot was earned with 153,000 equivalent album units earned in the week ending Sept. 13 according to Nielsen Music.
The former Beatle was able to move a larger than expected 147,000 records through traditional album sales, which stands as an impressive feat in the era of streaming. Egypt Station also marks the Liverpool-native’s first solo album to debut at No. 1 on the Billboard 200 chart.
In addition to the artist and the music itself, McCartney’s highest selling debut record in more than ten years stems from a galvanized team that hit all the right notes for the star’s marketing campaign.
Source: Taylor Mims/Billboard
